Untitled

This drawing is one of a series commissioned by Stella McCartney to be used in the advertising campaign to launch the first collection of her own fashion house in 2002, in association with Absolut Vodka (which has a history of dramatic and provocative advertising incorporating the work of contemporary artists). McCartney was prompted to commission Remfry after seeing one of his illustrations on the cover of an edition of The Image magazine from 1972. The retro styling and the sensual mood of this drawing are characteristic of Remfry's work, and also of Stella McCartney's designs, which are inspired by 1960s and 70s fashions. Remfry's drawings have contributed to the current revival of drawing in fashion and advertising, both previously dominated by photography.